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The IAT effect is the comparison between the response latencies in two mappings that differ in the target and attribute categories that share the same response key. negative attributes, using a methodology that allowed us to decompose the results of a Sexuality IAT. In this paper, we investigated the implicit sexual attitude of heterosexual, gay and bisexual individuals, keeping the three groups distinct.Īs an additional novelty, we analyzed the contribution of specific associations between target groups and positive vs. When present, , data concerning bisexuals were aggregated with those regarding gays. To date, however, there are no studies specifically focused on the investigation of the implicit sexual attitude of bisexual individuals. Looking at participants with different sexual orientation, a preference for one's own sexual orientation was observed in both heterosexual and gay individuals, , although such a preference was weaker for the latter (see for a review). Previous research using the Sexuality IAT found that individuals tend to prefer heterosexuals to homosexuals –. Categorizing the stimuli more quickly when Heterosexuals shares the response key with Good – and Homosexuals with Bad – than when it shares the response key with Bad – and Homosexuals with Good – is taken to indicate an implicit preference for heterosexuals relative to homosexuals. It is a computerized two-choice discrimination task in which stimuli have to be categorized as belonging to the target categories Heterosexuals and Homosexuals, or to the attribute categories Good and Bad by pressing, as quickly and accurately as possible, one of two response keys. The Sexuality Implicit Association Test (Sexuality IAT) has been the most widely used implicit measure of sexual attitude. For these reasons, implicit measures are more resistant than explicit measures to response biases, such as social desirability, impression management strategies and limited introspective access. These measures aim at capturing positive and negative features of the target object that might rely outside of conscious awareness, or that might not be accurately reported through introspection. In the last decade, research on prejudice based on sexual orientation has taken advantage of the diffusion of implicit measures. Given the widely shared perception of heterosexuality as the “correct” way of intending sexual behavior, this type of prejudice is often specifically directed toward people who engage in homosexual behaviors, and thus toward gay men, lesbians, or bisexual individuals.
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Sexual prejudice refers to a negative attitude toward an individual because of her or his sexual orientation. The results are consistent with the expression of the need for achieving a positive self-image and with the influence of shared social norms concerning sexuality. A preference for heterosexuals relative to homosexuals is observed in bisexual respondents, that results most from ascribing negative attributes to homosexuals rather than positive attributes to heterosexuals. Differently, neither the negative nor the positive evaluation of any of the target groups play a prominent role in driving the preference for homosexuals observed in gay respondents.
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A preference for heterosexuals relative to homosexuals is observed in heterosexual respondents, driven most by associating positive attributes with heterosexuals rather than negative attributes with homosexuals.
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A Many-Facet Rasch Measurement analysis was used to disentangle the contribution of specific associations to the overall IAT measure. The article aims to measure implicit sexual attitude in heterosexual, gay and bisexual individuals.